Real Estate Advertising Moving To Internet from Newspapers
The headline of this post, Real Estate Advertising Moving to Internet from Newspapers, may seem like a no kidding to those of us online, it is a scary reminder to the newspaper industry. The classified sections of the paper have lost a great deal of revenue from Craigslist and the Monster.com that have taken a good deal of the revenue from this section of the paper. Now real estate agents are wising up and starting to take their advertising out of the newspapers.
Most real estate agents will tell you that classified advertising does not work for selling a home, but it is something that the sellers expect the agents to do. So they continue to plow money into a dry well, so to speak. But with the rise of the internet and tools that make the job easier, real estate agents are slowing moving their marketing dollars over to the new frontier.
